Guides

Hair care, explained properly

36 guides on how hair actually behaves — what the tests measure, what the ingredients do, what the evidence supports and where it runs out. No product rankings, no affiliate links, no miracle claims.

Written by the Kera team · Updated 4 September 2026

Understanding your hair

Before a routine can be right, the hair has to be read correctly. These are the measurements that matter and the tests that actually work at a bathroom sink.

Washing and cleansing

Wash day is the single habit with the most leverage in a hair routine, and it is the one most often copied from someone whose scalp is nothing like yours.

Start with the wash guide if you want the routine for your hair type rather than the explanation behind it.

How often should you wash your hair? Ask your scalp, not the internet

Why the "train your scalp to produce less oil" advice fails, and a three-week method for finding the frequency that actually suits you.

4 min read

You are shampooing the wrong part of your head

Shampoo is a scalp product. The technique — including the second wash and the part everyone misses — takes two minutes to learn.

4 min read

Hard water and hair: what it does, and what actually helps

What mineral deposits do to a hair fibre, how to tell if hard water is your problem, and which of the fixes are real.

4 min read

Product buildup: how to tell, how to clear it, how to stop chasing it

How to tell genuine buildup from damage and mineral deposits, what actually removes it, and why clarifying weekly makes things worse.

4 min read

Conditioner: where it goes, how long it stays, why it stopped working

Why conditioner belongs on soaking-wet hair, ends first, and what to do when it has stopped making any difference.

4 min read

How to wash straight hair without flattening it

Why straight hair goes flat by lunchtime, and the five-step wash that fixes it — including where the conditioner is allowed to go.

3 min read

How to wash wavy hair so the waves survive

Wavy hair fails in two directions — dragged straight or crushed by product. The wash day that avoids both.

3 min read

How to wash curly hair without losing the curl

Sectioning, conditioner-first detangling, and the drying phase where curl definition is actually decided.

3 min read

How to wash coily hair without stripping or matting it

Why coily hair needs a pre-wash oil, four or more sections, and a sealing step the other types can skip.

4 min read

Ingredients

Most ingredient advice online is a brand position dressed as chemistry. These pages stick to what a molecule does on a hair fibre, and say when nobody actually knows.

Damage and repair

Hair is dead protein. That single fact decides what is preventable, what is cosmetic, and what is simply gone — and most damage advice ignores it.

Growth and shedding

Shedding worries are mostly timing problems: the hair you lose today was decided months ago. Knowing the delay turns panic into a plan.

Routines and habits

A routine only works if it survives a bad week. These are the small mechanics — order of operations, friction, sleep, tracking — that decide whether it does.