/* ------------------------------------------------------------------
   Kera web — the shared layer: tokens, base type, page chrome and the
   components the generated pages are built from. Tokens mirror
   react/src/app-config/theme.ts; the home page adds its own hero and
   bento rules inline, because those are LCP-critical and used once.
------------------------------------------------------------------- */

*{box-sizing:border-box}
:root{
  color-scheme:light;
  --bg:#F7F5FC; --surface:#FFFFFF; --surface-alt:#F1EDFA;
  --ink:#241F3A; --ink-2:#6B6484; --ink-3:#9C95AE;
  --accent:#7A6FF0; --accent-soft:#A39AEA; --on-accent:#FFFFFF;
  --line:rgba(36,31,58,.08); --line-strong:rgba(36,31,58,.14);
  --grad-hero:linear-gradient(160deg,#EDE7FB 0%,#F6E4F0 52%,#FDE7DA 100%);
  --grad-card:linear-gradient(180deg,#FFFFFF 0%,#F5F1FD 100%);
  --grad-accent:linear-gradient(135deg,#8E7CF5,#6C5FE6);
  --shadow-sm:0 2px 8px rgba(36,31,58,.05);
  --shadow:0 18px 44px rgba(58,44,110,.10);
  --shadow-lg:0 40px 90px rgba(58,44,110,.16);
  --r-sm:12px; --r:20px; --r-lg:28px; --r-xl:36px;
  --nav-h:74px;
}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible+.opt-body{
  outline:3px solid var(--accent);outline-offset:3px;border-radius:6px;
}

[hidden]{display:none!important}
h1,h2,h3,h4,p,ul,ol,figure,blockquote{margin:0}
.shell{width:min(1180px,calc(100% - 40px));margin:auto}
.shell.narrow{width:min(760px,calc(100% - 40px))}
.eyebrow{
  display:inline-block;color:var(--accent);font-size:.72rem;font-weight:600;
  letter-spacing:.16em;text-transform:uppercase;margin:0 0 10px;
}
.serif,h1,h2.section,.page-head h1,.guide-head h1{font-family:Fraunces,Georgia,"Times New Roman",serif}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:30;
  background:rgba(247,245,252,.82);backdrop-filter:blur(20px) saturate(160%);
  border-bottom:1px solid var(--line);
}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:var(--nav-h);gap:24px}
.logo{display:flex;align-items:center;gap:10px;font-size:1.18rem;font-weight:700;letter-spacing:-.03em;flex:none}
.logo img{width:34px;height:34px;border-radius:11px;box-shadow:var(--shadow-sm)}
.nav-links{display:flex;align-items:center;gap:26px;font-size:.92rem;font-weight:500;color:var(--ink-2)}
.nav-links > a:hover{color:var(--ink)}
.nav-cta{
  padding:11px 20px;border-radius:999px;background:var(--grad-accent);
  color:var(--on-accent)!important;font-weight:600;font-size:.9rem;
  box-shadow:0 10px 22px rgba(108,95,230,.28);
}
.nav-cta:hover{filter:brightness(1.05)}

.nav-item{position:relative}
.nav-trigger{
  appearance:none;background:none;border:0;padding:0;cursor:pointer;
  font:inherit;font-weight:500;color:var(--ink-2);display:flex;align-items:center;gap:6px;
}
.nav-trigger:hover,.nav-trigger[aria-expanded="true"]{color:var(--ink)}
.chev{
  width:7px;height:7px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;
  transform:rotate(45deg) translate(-2px,-2px);transition:transform .2s;
}
.nav-trigger[aria-expanded="true"] .chev{transform:rotate(225deg) translate(-3px,-3px)}

.mega{
  position:absolute;top:calc(100% + 14px);right:0;left:auto;z-index:5;
  display:grid;grid-template-columns:1fr 1fr;gap:34px;
  min-width:540px;padding:26px 28px;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r);
  box-shadow:var(--shadow-lg);
}
.mega[hidden]{display:none}
.mega-title{
  font-size:.68rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  color:var(--ink-3);margin-bottom:12px;
}
.mega-col a{
  display:flex;align-items:baseline;justify-content:space-between;gap:14px;
  padding:8px 10px;margin:0 -10px;border-radius:10px;
  color:var(--ink);font-size:.94rem;font-weight:500;
}
.mega-col a:hover{background:var(--surface-alt);color:var(--accent)}
.mega-col a em{font-style:normal;color:var(--ink-3);font-size:.78rem;font-weight:500}
.mega-all{margin-top:10px!important;color:var(--accent)!important;font-weight:600!important}

.nav-toggle{
  display:none;appearance:none;background:none;border:1px solid var(--line-strong);
  border-radius:999px;padding:9px 16px 9px 13px;cursor:pointer;font:inherit;font-size:.86rem;
  font-weight:600;color:var(--ink);align-items:center;gap:9px;
}
.nav-toggle-bars{position:relative;width:15px;height:9px;display:block}
.nav-toggle-bars:before,.nav-toggle-bars:after{
  content:"";position:absolute;left:0;right:0;height:1.5px;background:currentColor;
  border-radius:2px;transition:transform .22s,top .22s;
}
.nav-toggle-bars:before{top:0}
.nav-toggle-bars:after{top:7px}
.nav-toggle[aria-expanded="true"] .nav-toggle-bars:before{top:4px;transform:rotate(45deg)}
.nav-toggle[aria-expanded="true"] .nav-toggle-bars:after{top:4px;transform:rotate(-45deg)}

/* ---------- store buttons ---------- */
.stores{display:flex;flex-wrap:wrap;gap:12px}
.store{
  display:flex;align-items:center;gap:12px;min-width:186px;padding:12px 20px;
  border-radius:16px;background:var(--ink);color:#fff;
  box-shadow:0 14px 30px rgba(36,31,58,.20);
  transition:transform .25s cubic-bezier(.16,1,.3,1),box-shadow .25s;
}
.store:hover{transform:translateY(-3px);box-shadow:0 20px 40px rgba(36,31,58,.26)}
.store:active{transform:translateY(-1px) scale(.99)}
.store svg{width:22px;height:22px;flex:none;fill:currentColor}
.store-copy{display:grid;line-height:1.1;white-space:nowrap}
.store-copy small{font-size:.63rem;opacity:.75;margin-bottom:3px}
.store-copy strong{font-size:1rem;font-weight:600;letter-spacing:-.02em}

/* ---------- buttons ---------- */
.btn{
  appearance:none;border:0;cursor:pointer;font:inherit;font-weight:600;
  padding:13px 26px;border-radius:999px;background:var(--grad-accent);color:#fff;
  box-shadow:0 12px 26px rgba(108,95,230,.28);
  transition:transform .2s cubic-bezier(.16,1,.3,1),filter .2s,opacity .2s;
}
.btn:hover:not(:disabled){transform:translateY(-2px);filter:brightness(1.05)}
.btn:disabled{opacity:.4;cursor:not-allowed;box-shadow:none}
.btn.ghost{background:none;color:var(--ink-2);box-shadow:none;border:1px solid var(--line-strong)}
.btn.ghost:hover{color:var(--ink);background:var(--surface)}

/* ---------- breadcrumbs ---------- */
.crumbs{padding:18px 0 0;font-size:.82rem;color:var(--ink-3)}
.crumbs a{color:var(--ink-2)}
.crumbs a:hover{color:var(--accent)}
.crumbs .sep{margin:0 8px;color:var(--ink-3)}
.crumbs [aria-current]{color:var(--ink-3)}

/* ---------- page heads ---------- */
.page-head{padding:38px 0 34px}
.page-head h1{
  font-size:clamp(2.2rem,4.6vw,3.6rem);line-height:1.04;letter-spacing:-.035em;
  font-weight:600;margin-bottom:16px;
}
.lede{color:var(--ink-2);font-size:1.1rem;max-width:60ch}
.lede-meta{color:var(--ink-3);font-size:.85rem;margin-top:14px}

/* ---------- cards ---------- */
.card-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(290px,1fr));gap:16px}
.card{
  display:flex;flex-direction:column;gap:8px;padding:24px 24px 22px;
  background:var(--grad-card);border:1px solid var(--line);border-radius:var(--r);
  box-shadow:var(--shadow-sm);
  transition:transform .25s cubic-bezier(.16,1,.3,1),box-shadow .25s,border-color .25s;
}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--line-strong)}
.card-topic{color:var(--accent);font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.card h3{font-size:1.12rem;line-height:1.3;letter-spacing:-.02em;font-weight:600}
.card p{color:var(--ink-2);font-size:.93rem;flex:1}
.card-meta{color:var(--ink-3);font-size:.78rem}

/* ---------- guides index / topic pages ---------- */
.index-page{padding-bottom:80px}
.topic-section{padding:34px 0 10px;border-top:1px solid var(--line);margin-top:34px}
.topic-section:first-of-type{border-top:0;margin-top:0}
.topic-head{margin-bottom:20px;max-width:64ch}
.topic-head h2{font-size:clamp(1.5rem,2.4vw,2rem);letter-spacing:-.03em;font-weight:600;margin-bottom:8px}
.topic-head h2 a:hover{color:var(--accent)}
.topic-head p{color:var(--ink-2)}
.topic-nav{margin-top:44px}
.topic-nav h2{font-size:1.1rem;margin-bottom:14px;font-weight:600}
.pill-row{display:flex;flex-wrap:wrap;gap:10px}
.pill{
  padding:9px 16px;border-radius:999px;background:var(--surface);
  border:1px solid var(--line);color:var(--ink-2);font-size:.88rem;font-weight:500;
}
.pill:hover{color:var(--ink);border-color:var(--line-strong)}

/* ---------- article ---------- */
.guide{padding-bottom:80px}
.guide-head{padding:32px 0 26px}
.topic-tag{
  display:inline-block;color:var(--accent);font-size:.72rem;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px;
}
.topic-tag.static{color:var(--ink-3)}
.guide-head h1{
  font-size:clamp(2.1rem,4.2vw,3.1rem);line-height:1.06;letter-spacing:-.035em;
  font-weight:600;margin-bottom:16px;
}
.standfirst{color:var(--ink-2);font-size:1.14rem;line-height:1.55}
.byline{
  display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:20px;
  color:var(--ink-3);font-size:.84rem;
}
.byline a{color:var(--ink-2);text-decoration:underline;text-underline-offset:3px;text-decoration-color:var(--line-strong)}
.byline a:hover{color:var(--accent)}

.answer{
  padding:24px 26px;border-radius:var(--r);background:var(--surface-alt);
  border:1px solid rgba(122,111,240,.16);margin:8px 0 30px;
}
.answer-label{
  color:var(--accent);font-size:.72rem;font-weight:600;letter-spacing:.14em;
  text-transform:uppercase;margin-bottom:8px;font-family:Inter,sans-serif;
}
.answer p{font-size:1.06rem;line-height:1.6}

.toc{
  padding:22px 26px;border:1px solid var(--line);border-radius:var(--r);
  background:var(--surface);margin-bottom:34px;
}
.toc h2{font-size:.78rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:12px}
.toc ol{margin:0;padding-left:1.2rem;color:var(--ink-2);font-size:.94rem;display:grid;gap:7px}
.toc a:hover{color:var(--accent)}

.prose{font-size:1.06rem;line-height:1.72;color:var(--ink-2)}
.prose > * + *{margin-top:1.15em}
.prose h2{
  font-family:Fraunces,Georgia,serif;font-size:clamp(1.5rem,2.6vw,1.95rem);
  line-height:1.2;letter-spacing:-.03em;color:var(--ink);font-weight:600;
  margin-top:2em;scroll-margin-top:calc(var(--nav-h) + 20px);
}
.prose h3{
  font-size:1.16rem;letter-spacing:-.02em;color:var(--ink);font-weight:600;
  margin-top:1.7em;scroll-margin-top:calc(var(--nav-h) + 20px);
}
.prose strong{color:var(--ink);font-weight:600}
.prose a{color:var(--accent);text-decoration:underline;text-underline-offset:3px;text-decoration-color:rgba(122,111,240,.35)}
.prose a:hover{text-decoration-color:var(--accent)}
.prose ul,.prose ol{padding-left:1.3rem;display:grid;gap:.6em}
.prose li{padding-left:.2rem}
.prose li::marker{color:var(--accent-soft)}
.prose blockquote{
  padding:4px 0 4px 22px;border-left:3px solid var(--accent-soft);
  color:var(--ink);font-size:1.1rem;
}
.prose hr{border:0;border-top:1px solid var(--line);margin:2.2em 0}
.prose code{
  background:var(--surface-alt);padding:2px 6px;border-radius:6px;
  font-size:.9em;color:var(--ink);
}
.note{
  padding:20px 24px;border-radius:var(--r);background:var(--surface);
  border:1px solid var(--line);box-shadow:var(--shadow-sm);font-size:1rem;
}
.note > * + *{margin-top:.8em}
.note-try{border-left:3px solid var(--accent)}
.note-warn{background:#FFF6F2;border-color:rgba(224,89,107,.22);border-left:3px solid #E0596B}
.note-evidence{background:var(--surface-alt);border-left:3px solid var(--accent-soft)}
.table-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch}
.prose table{border-collapse:collapse;width:100%;font-size:.95rem;min-width:460px}
.prose th,.prose td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line)}
.prose th{color:var(--ink);font-weight:600;font-size:.82rem;letter-spacing:.04em;text-transform:uppercase}

.disclaimer{margin-top:44px;color:var(--ink-3);font-size:.85rem;font-style:italic}

/* ---------- faq ---------- */
.faq-block{margin-top:52px}
.faq-block h2{font-family:Fraunces,Georgia,serif;font-size:1.7rem;letter-spacing:-.03em;font-weight:600;margin-bottom:18px}
.faq-list{display:grid;gap:10px}
.faq-list details{
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r-sm);
  padding:16px 20px;
}
.faq-list summary{cursor:pointer;font-weight:600;color:var(--ink);list-style:none}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";float:right;color:var(--accent);font-weight:400}
.faq-list details[open] summary::after{content:"−"}
.faq-list p{margin-top:10px;color:var(--ink-2);font-size:.97rem}

/* ---------- cta ---------- */
.cta-card{
  margin-top:52px;padding:clamp(26px,4vw,40px);border-radius:var(--r-lg);
  background:var(--grad-hero);border:1px solid rgba(255,255,255,.7);box-shadow:var(--shadow);
}
.cta-card h2{font-family:Fraunces,Georgia,serif;font-size:clamp(1.6rem,3vw,2.2rem);letter-spacing:-.03em;font-weight:600;margin-bottom:12px}
.cta-card p{color:var(--ink-2);max-width:56ch}
.cta-card .stores{margin-top:24px}
.cta-alt{margin-top:18px;font-size:.9rem;color:var(--ink-2)}
.cta-alt a{color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.related{margin-top:52px}
.related h2{font-family:Fraunces,Georgia,serif;font-size:1.7rem;letter-spacing:-.03em;font-weight:600;margin-bottom:18px}

/* ---------- quiz ---------- */
.quiz-page{padding-bottom:80px}
.quiz-card{
  position:relative;padding:clamp(24px,4vw,40px);border-radius:var(--r-lg);
  background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow);
}
.progress{height:4px;border-radius:999px;background:var(--surface-alt);overflow:hidden;margin-bottom:28px}
.progress span{display:block;height:100%;width:0;background:var(--grad-accent);transition:width .35s cubic-bezier(.16,1,.3,1)}
.q{border:0;padding:0;margin:0}
.q legend{display:block;font-family:Fraunces,Georgia,serif;font-size:clamp(1.35rem,2.4vw,1.75rem);line-height:1.22;letter-spacing:-.03em;font-weight:600;color:var(--ink)}
.q-count{display:block;font-family:Inter,sans-serif;font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:10px}
.q-help{color:var(--ink-2);font-size:.95rem;margin-top:12px}
.q-options{display:grid;gap:10px;margin-top:22px}
.opt{display:block;cursor:pointer}
.opt input{position:absolute;opacity:0;width:0;height:0}
.opt-body{
  display:block;padding:16px 20px;border-radius:var(--r-sm);
  background:var(--bg);border:1px solid var(--line);
  transition:border-color .2s,background .2s,transform .2s;
}
.opt:hover .opt-body{border-color:var(--accent-soft)}
.opt input:checked+.opt-body{
  border-color:var(--accent);background:var(--surface-alt);
  box-shadow:0 0 0 1px var(--accent);
}
.opt-body strong{display:block;font-weight:600;color:var(--ink);font-size:1rem}
.opt-body em{display:block;font-style:normal;color:var(--ink-2);font-size:.88rem;margin-top:3px}
.quiz-actions{display:flex;gap:12px;align-items:center;margin-top:26px}
.quiz-note{margin-top:18px;color:var(--ink-3);font-size:.84rem}
.quiz-note a{color:var(--accent);text-decoration:underline}

.result{
  padding:clamp(24px,4vw,40px);border-radius:var(--r-lg);background:var(--grad-card);
  border:1px solid var(--line);box-shadow:var(--shadow);
}
.result h2{font-family:Fraunces,Georgia,serif;font-size:clamp(1.7rem,3.2vw,2.4rem);line-height:1.1;letter-spacing:-.035em;font-weight:600}
.result-summary{color:var(--ink-2);margin-top:12px;max-width:56ch}
.findings{list-style:none;padding:0;margin:28px 0 0;display:grid;gap:14px;counter-reset:f}
.findings li{
  counter-increment:f;position:relative;padding:24px 26px 24px 66px;
  background:var(--surface);border:1px solid var(--line);border-radius:var(--r);
}
.findings li:before{
  content:counter(f);position:absolute;left:24px;top:24px;width:28px;height:28px;
  border-radius:50%;background:var(--surface-alt);color:var(--accent);
  display:grid;place-items:center;font-size:.8rem;font-weight:700;
}
.findings h3{font-size:1.12rem;letter-spacing:-.02em;font-weight:600;margin-bottom:8px}
.findings p{color:var(--ink-2);font-size:.97rem}
.finding-action{
  margin-top:12px!important;color:var(--ink)!important;font-weight:600;font-size:.97rem;
  padding-left:14px;border-left:3px solid var(--accent-soft);
}
.finding-link{display:inline-block;margin-top:12px;color:var(--accent);font-weight:600;font-size:.9rem}
.finding-link:hover{text-decoration:underline;text-underline-offset:3px}
.result-cta{margin-top:32px;padding-top:28px;border-top:1px solid var(--line)}
.result-cta h3{font-size:1.2rem;font-weight:600;letter-spacing:-.02em;margin-bottom:10px}
.result-cta p{color:var(--ink-2);max-width:58ch}
.result-cta .stores{margin-top:22px}
#restart{margin-top:26px}
.quiz-prose{margin-top:56px}
.quiz-prose h2{margin-top:1.4em}

/* ---------- footer ---------- */
footer{padding:56px 0 44px;border-top:1px solid var(--line);background:var(--surface);margin-top:80px}
.foot-grid{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:32px}
.foot-brand p{margin-top:14px;color:var(--ink-3);font-size:.84rem;max-width:34ch}
.foot-col{display:flex;flex-direction:column;gap:9px}
.foot-col h2{font-size:.75rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:3px}
.foot-col a{color:var(--ink-2);font-size:.89rem}
.foot-col a:hover{color:var(--accent)}
.foot-legal{
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:14px;
  margin-top:40px;padding-top:24px;border-top:1px solid var(--line);
  color:var(--ink-3);font-size:.83rem;
}
.foot-legal nav{display:flex;flex-wrap:wrap;gap:20px}
.foot-legal a:hover{color:var(--ink)}

@media(prefers-reduced-transparency:reduce){.nav{backdrop-filter:none;background:var(--bg)}}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .card,.store,.btn,.progress span{transition:none}
}

@media(max-width:900px){
  .foot-grid{grid-template-columns:1fr 1fr;gap:30px}
  .foot-brand{grid-column:1/-1}
}
@media(max-width:780px){
  .shell,.shell.narrow{width:min(100% - 32px,640px)}
  .nav-links{gap:18px;font-size:.86rem}
  .nav-links a[href^="#"]:not(.nav-cta),.nav-links a[href^="/#"]:not(.nav-cta){display:none}
  /* The panel already lists these under "Start here"; a second copy of the
     same two links three rows below is just noise on a phone. */
  .nav-links > a[href="/wash-guide"],.nav-links > a[href="/hair-test"]{display:none}
  .card-grid{grid-template-columns:1fr}
  .prose{font-size:1.02rem}
  .findings li{padding:22px 20px 22px 20px}
  .findings li:before{position:static;margin-bottom:10px}
}
@media(max-width:430px){
  .nav-links{gap:12px;font-size:.8rem}
  .nav-cta{padding:9px 14px}
  .logo{font-size:1.05rem}
  .stores{display:grid}
  .store{width:100%}
  .quiz-actions{flex-direction:column-reverse;align-items:stretch}
  .foot-grid{grid-template-columns:1fr}
}

/* ==================================================================
   Home page. Content-first: the hero sells a question, not a download,
   and the app has one band near the bottom rather than the whole page.
================================================================== */
.home-hero{position:relative;overflow:hidden;padding:clamp(44px,6vw,80px) 0 clamp(48px,6vw,84px)}
.home-hero:before{
  content:"";position:absolute;inset:calc(var(--nav-h) * -1) 0 auto;height:calc(100% + var(--nav-h));
  background:var(--grad-hero);
}
.home-hero .shell{position:relative;z-index:1}
.home-hero-in{display:grid;grid-template-columns:1.12fr .88fr;gap:clamp(36px,6vw,80px);align-items:center}
.home-hero h1{
  font-size:clamp(2.5rem,5vw,4.2rem);line-height:1.02;letter-spacing:-.04em;font-weight:600;
  margin:0 0 20px;max-width:16ch;
}
.home-hero .lede{font-size:clamp(1.05rem,1.4vw,1.22rem);max-width:52ch}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.hero-ctas .btn{text-decoration:none;display:inline-block}
.hero-ctas .btn.ghost{background:rgba(255,255,255,.6);border-color:rgba(36,31,58,.12)}
.home-hero .hero-note{margin-top:18px;color:var(--ink-3);font-size:.85rem}
.home-hero-art{position:relative;justify-self:end;width:min(100%,420px);aspect-ratio:4/5;
  border-radius:var(--r-xl);overflow:hidden;box-shadow:var(--shadow-lg);border:1px solid rgba(255,255,255,.6)}
.home-hero-art img{width:100%;height:100%;object-fit:cover;object-position:50% 16%}

/* start-here: the hair test's first question, answered in place */
.starter{margin-top:calc(clamp(48px,6vw,84px) * -1 + 12px);position:relative;z-index:2;padding-bottom:clamp(48px,6vw,80px)}
.starter-card{
  display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(24px,4vw,48px);align-items:center;
  padding:clamp(26px,3.5vw,40px);border-radius:var(--r-lg);background:var(--surface);
  border:1px solid var(--line);box-shadow:var(--shadow);
}
.starter-copy h2{font-family:Fraunces,Georgia,serif;font-size:clamp(1.4rem,2.2vw,1.85rem);line-height:1.18;letter-spacing:-.03em;font-weight:600;margin-bottom:10px}
.starter-copy p{color:var(--ink-2);font-size:.95rem}
.starter-options{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.starter-opt{
  overflow:hidden;border-radius:var(--r-sm);background:var(--bg);border:1px solid var(--line);
  transition:border-color .2s,background .2s,transform .2s,box-shadow .2s;
}
.starter-opt:hover{border-color:var(--accent);transform:translateY(-3px);box-shadow:var(--shadow-sm)}
.starter-opt{display:flex;flex-direction:column}
.starter-opt img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;object-position:50% 0}
.starter-opt-text{display:block;padding:12px 14px 14px}
.starter-opt strong{display:block;font-weight:600;font-size:.95rem}
.starter-opt em{display:block;font-style:normal;color:var(--ink-2);font-size:.8rem;margin-top:3px;line-height:1.35}

/* shared section head on the home page */
.home .head{max-width:640px;margin-bottom:clamp(26px,3.5vw,40px)}
.home .head h2{
  font-family:Fraunces,Georgia,serif;font-size:clamp(1.9rem,3.4vw,2.9rem);line-height:1.08;
  letter-spacing:-.035em;font-weight:600;margin:0 0 12px;
}
.home .head p{color:var(--ink-2);font-size:1.03rem;max-width:54ch}

.answers{padding:clamp(48px,6vw,84px) 0;background:linear-gradient(180deg,rgba(241,237,250,0),rgba(241,237,250,.75) 45%,rgba(241,237,250,0))}
.answer-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:16px}
.answer-card{
  padding:26px 28px;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--r);box-shadow:var(--shadow-sm);display:flex;flex-direction:column;gap:10px;
}
.answer-card h3{font-size:1.1rem;letter-spacing:-.02em;font-weight:600;line-height:1.3}
.answer-card p{color:var(--ink-2);font-size:.95rem;flex:1}
.answer-card a{color:var(--accent);font-weight:600;font-size:.9rem}
.answer-card a:hover{text-decoration:underline;text-underline-offset:3px}

/* home: hairstyle try-on band */
.tryon-band{padding:clamp(48px,6vw,84px) 0 clamp(20px,3vw,32px)}
.tryon-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.tryon-card{
  display:grid;grid-template-columns:1fr auto;align-items:center;gap:8px 18px;
  padding:16px 18px 18px;border-radius:var(--r);background:var(--grad-card);
  border:1px solid var(--line);box-shadow:var(--shadow-sm);
  transition:transform .18s ease,border-color .18s ease,box-shadow .18s ease;
}
.tryon-card:hover{transform:translateY(-3px);border-color:var(--accent);box-shadow:var(--shadow)}
.tryon-card-thumbs{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:8px}
/* height:auto or the width/height attributes win and aspect-ratio is ignored */
.tryon-card-thumbs img{
  width:100%;height:auto;aspect-ratio:1;object-fit:cover;object-position:50% 0;
  border-radius:var(--r-sm);background:var(--surface-alt);
}
.tryon-card-text{display:block}
.tryon-card-text strong{display:block;font-weight:600;font-size:1.02rem;letter-spacing:-.01em}
.tryon-card-text em{display:block;font-style:normal;color:var(--ink-2);font-size:.86rem;margin-top:3px}
.tryon-card-go{color:var(--accent);font-size:1.15rem;font-weight:600}
.tryon-band-note{margin-top:16px;color:var(--ink-3);font-size:.88rem}
.tryon-band-note a{color:var(--accent);font-weight:600}
.tryon-band-note a:hover{text-decoration:underline;text-underline-offset:3px}

.topics{padding:clamp(48px,6vw,84px) 0}
.topic-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:16px}
.topic-card{
  padding:26px 28px;border-radius:var(--r);background:var(--grad-card);
  border:1px solid var(--line);box-shadow:var(--shadow-sm);
  transition:transform .25s cubic-bezier(.16,1,.3,1),box-shadow .25s,border-color .25s;
}
.topic-card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--line-strong)}
.topic-count{color:var(--accent);font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.topic-card h3{font-size:1.2rem;letter-spacing:-.025em;font-weight:600;margin:8px 0 8px}
.topic-card p{color:var(--ink-2);font-size:.93rem}

.featured{padding:0 0 clamp(48px,6vw,84px)}
.see-all{margin-top:24px}
.see-all a{color:var(--accent);font-weight:600}
.see-all a:hover{text-decoration:underline;text-underline-offset:3px}

.principles{padding:clamp(48px,6vw,84px) 0;border-top:1px solid var(--line)}
.principles h2{font-family:Fraunces,Georgia,serif;font-size:clamp(1.6rem,2.8vw,2.2rem);letter-spacing:-.03em;font-weight:600;margin-bottom:28px}
.principle-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:28px}
.principle-grid h3{font-size:1.05rem;font-weight:600;letter-spacing:-.02em;margin-bottom:8px}
.principle-grid p{color:var(--ink-2);font-size:.95rem;max-width:42ch}
.principles-link{margin-top:26px}
.principles-link a{color:var(--accent);font-weight:600}
.principles-link a:hover{text-decoration:underline;text-underline-offset:3px}

.app-band{padding:clamp(48px,6vw,84px) 0 clamp(56px,7vw,96px)}
.app-band-in{
  display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(32px,5vw,72px);align-items:center;
  padding:clamp(28px,4vw,52px);border-radius:var(--r-xl);background:var(--grad-hero);
  border:1px solid rgba(255,255,255,.7);box-shadow:var(--shadow);
}
.app-band h2{font-family:Fraunces,Georgia,serif;font-size:clamp(1.8rem,3.2vw,2.6rem);line-height:1.08;letter-spacing:-.035em;font-weight:600;margin-bottom:14px}
.app-band-copy > p{color:var(--ink-2);max-width:54ch}
.app-points{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:12px}
.app-points li{position:relative;padding-left:26px;color:var(--ink-2);font-size:.95rem;max-width:52ch}
.app-points li:before{content:"";position:absolute;left:0;top:.55em;width:8px;height:8px;border-radius:50%;background:var(--accent)}
.app-points strong{color:var(--ink);font-weight:600}
.app-band .stores{margin-top:26px}
.app-alt{margin-top:16px;color:var(--ink-3);font-size:.85rem}
.app-alt a{color:var(--accent);font-weight:600}
.app-band-art{border-radius:var(--r-lg);overflow:hidden;aspect-ratio:4/5;box-shadow:var(--shadow-lg);border:1px solid rgba(255,255,255,.6)}
.app-band-art img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}

@media(max-width:900px){
  .home-hero-in,.starter-card,.app-band-in{grid-template-columns:1fr}
  .home-hero-art{justify-self:start;width:min(100%,360px);order:-1;aspect-ratio:16/10}
  .home-hero h1{max-width:none}
  .app-band-art{order:-1;aspect-ratio:16/10}
  .starter{margin-top:0;padding-top:clamp(36px,5vw,56px)}
}
@media(max-width:560px){
  .starter-options{grid-template-columns:repeat(2,minmax(0,1fr))}
  .tryon-cards{grid-template-columns:1fr}
  .hero-ctas{display:grid}
  .hero-ctas .btn{text-align:center}
}

/* ---------- visual options (hair type picker) ---------- */
.q-options.q-visual{grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.opt-visual{height:100%}
.opt-visual .opt-body{padding:0;overflow:hidden;background:var(--surface);min-width:0;height:100%;display:flex;flex-direction:column}
.opt-visual img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;object-position:50% 0}
.opt-visual .opt-text{display:block;padding:13px 15px 15px}
.opt-visual .opt-text strong{font-size:.98rem}
.opt-visual .opt-text em{font-size:.8rem;line-height:1.35}
.opt-visual input:checked+.opt-body{background:var(--surface-alt)}
@media(max-width:780px){
  .q-options.q-visual{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
  .opt-visual .opt-text{padding:11px 13px 13px}
}

/* ---------- wash guide hub ---------- */
.wash-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px}
.wash-card{
  display:flex;flex-direction:column;overflow:hidden;border-radius:var(--r);
  background:var(--grad-card);border:1px solid var(--line);box-shadow:var(--shadow-sm);
  transition:transform .25s cubic-bezier(.16,1,.3,1),box-shadow .25s,border-color .25s;
}
.wash-card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--line-strong)}
.wash-card img{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;object-position:50% 0}
.wash-card-body{padding:20px 22px 22px;display:flex;flex-direction:column;gap:10px;flex:1}
.wash-card h3{font-size:1.1rem;font-weight:600;letter-spacing:-.02em}
.wash-card p{color:var(--ink-2);font-size:.93rem;flex:1}
.wash-card dl{display:flex;gap:18px;margin:0;font-size:.82rem}
.wash-card dt{color:var(--ink-3);text-transform:uppercase;letter-spacing:.1em;font-size:.66rem;margin-bottom:2px}
.wash-card dd{margin:0;color:var(--ink);font-weight:600}
.wash-card-cta{color:var(--accent);font-weight:600;font-size:.88rem}
.wash-shared{margin-top:52px}
.wash-shared h2{margin-top:1.4em}
.topic-aside,.topics-aside{margin-bottom:18px;color:var(--ink-2);font-size:.97rem}
.topic-aside a,.topics-aside a{color:var(--accent);font-weight:600}
.topic-aside a:hover,.topics-aside a:hover{text-decoration:underline;text-underline-offset:3px}
.topics-aside{margin:-10px 0 22px}

/* ---------- nav: phone and tablet ---------- */
@media(max-width:860px){
  .nav-toggle{display:flex}
  .nav-links{
    position:absolute;left:0;right:0;top:var(--nav-h);
    display:none;flex-direction:column;align-items:stretch;gap:0;
    padding:8px 20px 24px;background:var(--surface);
    border-bottom:1px solid var(--line);box-shadow:var(--shadow);
    max-height:calc(100dvh - var(--nav-h));overflow-y:auto;
  }
  .nav-links.open{display:flex}
  .nav-links > a{
    padding:15px 2px;border-bottom:1px solid var(--line);
    font-size:1rem;font-weight:600;color:var(--ink);
  }
  .nav-item{order:-1}
  .nav-trigger{display:none}
  .mega{
    position:static;display:grid!important;grid-template-columns:1fr;gap:20px;
    min-width:0;padding:4px 0 12px;border:0;box-shadow:none;background:none;
  }
  .mega[hidden]{display:none!important}
  .mega-col a{padding:11px 2px;margin:0;border-radius:0;font-size:.97rem}
  .mega-col a:hover{background:none}
  .nav-cta{
    margin-top:18px;text-align:center;padding:14px 20px;font-size:.95rem;
  }
  html.nav-open,html.nav-open body{overflow:hidden}
}

/* ---------- pricing tiers ---------- */
.pricing-page{padding-bottom:80px}
.tier-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px;align-items:stretch}
.tier{
  position:relative;display:flex;flex-direction:column;gap:6px;
  padding:28px 26px 26px;border-radius:var(--r);background:var(--grad-card);
  border:1px solid var(--line);box-shadow:var(--shadow-sm);
}
.tier-featured{border-color:var(--accent);box-shadow:0 0 0 1px var(--accent),var(--shadow)}
.tier-flag{
  position:absolute;top:-11px;left:26px;padding:4px 12px;border-radius:999px;
  background:var(--grad-accent);color:#fff;font-size:.68rem;font-weight:600;
  letter-spacing:.1em;text-transform:uppercase;
}
.tier h2{font-size:1.05rem;font-weight:600;letter-spacing:-.02em}
.tier-price{font-family:Fraunces,Georgia,serif;font-size:2.3rem;line-height:1.05;letter-spacing:-.04em;font-weight:600;margin-top:6px}
.tier-unit{color:var(--ink-3);font-size:.82rem}
.tier-credits{margin-top:10px;color:var(--accent);font-weight:600;font-size:.95rem}
.tier-line{color:var(--ink-2);font-size:.93rem;margin-top:2px}
.tier ul{list-style:none;padding:0;margin:18px 0 22px;display:grid;gap:9px;flex:1}
.tier li{position:relative;padding-left:22px;color:var(--ink-2);font-size:.91rem}
.tier li:before{
  content:"";position:absolute;left:0;top:.5em;width:7px;height:7px;
  border-radius:50%;background:var(--accent-soft);
}
.tier .btn{width:100%}
.tier-soon{
  display:block;text-align:center;padding:13px 20px;border-radius:999px;
  border:1px dashed var(--line-strong);color:var(--ink-3);font-size:.9rem;font-weight:600;
}
.pricing-note{
  margin-top:22px;padding:16px 20px;border-radius:var(--r-sm);
  background:var(--surface-alt);color:var(--ink-2);font-size:.93rem;
}
.pricing-prose{margin-top:52px}
.pricing-prose h2{margin-top:1.5em}

/* ---------- hairstyle try-on ---------- */
/* consent, above the drop zone — part of uploading, not a footnote */
.consent{
  display:flex;gap:10px;align-items:flex-start;margin-bottom:12px;padding:12px 14px;
  border:1px solid var(--line-strong);border-radius:var(--r-sm);background:var(--surface);
  font-size:.84rem;line-height:1.45;color:var(--ink-2);cursor:pointer;
}
.consent:hover{border-color:var(--accent-soft)}
.consent input{width:17px;height:17px;flex:none;margin-top:1px;accent-color:var(--accent);cursor:pointer}
.consent:has(input:checked){border-color:var(--accent-soft);background:var(--surface-alt)}
.consent strong{color:var(--ink);font-weight:600}
.tryon-page{padding-bottom:80px}
.tool{
  padding:clamp(22px,3.5vw,34px);border-radius:var(--r-lg);background:var(--surface);
  border:1px solid var(--line);box-shadow:var(--shadow);
}
.tool-grid{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(22px,3.5vw,40px)}
.tool-step{
  font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent);margin-bottom:14px;
}
.drop{
  position:relative;display:grid;place-items:center;aspect-ratio:4/5;cursor:pointer;
  border:2px dashed var(--line-strong);border-radius:var(--r);background:var(--bg);
  overflow:hidden;transition:border-color .2s,background .2s;
}
.drop:hover,.drop[data-dragging]{border-color:var(--accent);background:var(--surface-alt)}
.drop img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.drop[data-has-photo] .drop-copy{
  position:absolute;left:10px;right:10px;bottom:10px;padding:9px 12px;border-radius:10px;
  background:rgba(255,255,255,.9);backdrop-filter:blur(8px);text-align:center;
}
.drop[data-has-photo] .drop-copy em{display:none}
.drop-copy{display:block;padding:22px;text-align:center}
.drop-copy strong{display:block;font-weight:600;color:var(--ink)}
.drop-copy em{display:block;font-style:normal;color:var(--ink-2);font-size:.86rem;margin-top:6px;line-height:1.4}
.tool-note{margin-top:12px;color:var(--ink-3);font-size:.82rem}
.tool-note a{color:var(--ink-2);text-decoration:underline;text-underline-offset:2px}

.style-grid{
  display:grid;grid-template-columns:repeat(auto-fill,minmax(104px,1fr));gap:10px;
  max-height:460px;overflow-y:auto;padding-right:4px;
}
.style-pick{
  appearance:none;border:1px solid var(--line);background:var(--bg);cursor:pointer;
  padding:0;border-radius:var(--r-sm);overflow:hidden;text-align:left;font:inherit;
  transition:border-color .2s,transform .2s,box-shadow .2s;
}
.style-pick:hover{border-color:var(--accent-soft);transform:translateY(-2px)}
.style-pick[aria-pressed="true"]{border-color:var(--accent);box-shadow:0 0 0 1px var(--accent)}
.style-pick img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;object-position:50% 0;display:block}
.style-pick span{display:block;padding:8px 10px 10px;font-size:.78rem;line-height:1.25;color:var(--ink-2)}
.style-pick[aria-pressed="true"] span{color:var(--ink);font-weight:600}

.tool-actions{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:26px}
.allowance{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.allow-chip{
  display:inline-flex;align-items:baseline;gap:6px;padding:7px 13px;
  border-radius:999px;border:1px solid var(--line);background:var(--surface);
  box-shadow:var(--shadow-sm);line-height:1;
}
.allow-chip strong{font-size:.95rem;font-weight:700;letter-spacing:-.01em;color:var(--ink)}
.allow-chip em{font-style:normal;font-size:.78rem;font-weight:500;color:var(--ink-2)}
/* credits are the thing that was paid for, so they read as the live one */
/* on cooldown the chip carries a date, not a count: quieter, and no border ring */
.allow-chip[data-state="locked"]{background:transparent;box-shadow:none;border-style:dashed}
.allow-chip[data-state="locked"] strong{font-size:.85rem;font-weight:600;color:var(--ink-2)}
.allow-note{color:var(--ink-3);font-size:.82rem}
.tool-status{
  margin-top:16px;padding:13px 16px;border-radius:var(--r-sm);
  background:var(--surface-alt);color:var(--ink-2);font-size:.92rem;
}
.tool-status[data-tone="warn"]{background:#FFF6F2;color:#8d3a46}
.tool-result{margin-top:28px;padding-top:26px;border-top:1px solid var(--line)}
.tool-result h2{font-family:Fraunces,Georgia,serif;font-size:1.5rem;letter-spacing:-.03em;margin-bottom:16px}
.tool-result img{width:100%;max-width:520px;border-radius:var(--r);box-shadow:var(--shadow)}
.result-actions{margin-top:18px}
.tool-out{
  margin-top:28px;padding:26px;border-radius:var(--r);background:var(--grad-hero);
  border:1px solid rgba(255,255,255,.7);
}
.tool-out h2{font-family:Fraunces,Georgia,serif;font-size:1.5rem;letter-spacing:-.03em;margin-bottom:10px}
.tool-out p{color:var(--ink-2);max-width:56ch}
.tool-out .stores{margin-top:20px}
.tryon-prose{margin-top:56px}
.tryon-prose h2{margin-top:1.5em}

@media(max-width:820px){
  .tool-grid{grid-template-columns:1fr}
  .drop{aspect-ratio:3/2}
  .style-grid{max-height:340px;grid-template-columns:repeat(auto-fill,minmax(92px,1fr))}
}

/* the two catalogues, as a segmented control rather than a sentence */
.tryon-switch{
  display:inline-flex;gap:4px;margin-top:18px;padding:4px;
  background:var(--surface-alt);border:1px solid var(--line);border-radius:999px;
}
.tryon-switch-on,.tryon-switch-off{
  padding:9px 20px;border-radius:999px;font-size:.9rem;font-weight:600;
  line-height:1;white-space:nowrap;
}
.tryon-switch-on{background:var(--surface);color:var(--ink);box-shadow:var(--shadow-sm)}
.tryon-switch-off{color:var(--ink-2)}
.tryon-switch-off:hover{background:rgba(255,255,255,.6);color:var(--ink)}

/* ---------- allowance + exhausted routes ---------- */
.allowance[data-state="used"] .allow-note{color:var(--ink);font-weight:600}
.out-routes{display:grid;gap:18px;margin-top:22px}
.out-route{padding:22px 24px;border-radius:var(--r);background:rgba(255,255,255,.72);border:1px solid rgba(255,255,255,.9)}
.out-route h3{font-size:1.05rem;font-weight:600;letter-spacing:-.02em;margin-bottom:8px}
.out-route p{color:var(--ink-2);font-size:.94rem;max-width:54ch}
.out-route .stores{margin-top:16px}
.out-tomorrow{margin-top:18px;color:var(--ink-2);font-size:.92rem}